Data-intensive 'Smart Money' flow tracking
Apps Analyzed
Unusual Whales
Provides institutional-grade data (dark pools, unusual options, market tide) to retail investors at an affordable price point with a strong community-driven development cycle.
Curated 'Low-Noise' Flow Tracking
Target: Part-time traders or busy professionals
User Frustration
mediumThe sheer volume of data (100+ alerts a day) is overwhelming for users who cannot monitor the market full-time, leading to notification fatigue.
"Top plays need to be curated better. 100 notifications a day is not feasible or super useful, especially if you’re not full-time. Notifications also periodically just stop despite my iPhone settings having them on."
Solution
Implement an AI-curated 'High Conviction' notification tier that only alerts for trades meeting specific historical success criteria, rather than every 'unusual' move.
Why it wins: It shifts the focus from 'maximum data' to 'actionable signal,' catering to the time-constrained user.
Tablet-First Professional Dashboard
Target: iPad power users and technical analysts
User Frustration
highThe app is locked to portrait mode and lacks keyboard/landscape support, making it impossible to use as a primary trading station on a tablet.
"UW is hands down one of the best services out there BUT… the iPad app DESPERATELY needs a landscape mode. It’s 2022 for Pete’s sake, not 2014. Update it."
Solution
A native iPadOS version with landscape support, split-view capabilities, and keyboard shortcut integration for drawing levels.
Why it wins: Most options apps are designed for phones; this would target the 'pro-sumer' who uses a tablet as a laptop replacement.
Native Mobile-First Flow Execution
Target: Traders who operate exclusively away from a desktop
User Frustration
highThe app feels like a 'web-wrapper' rather than a native app, leading to frequent logouts, unresponsive buttons, and UI elements that overlap or don't fit the screen.
"The mobile app needs to be removed or completely redone. Extremely clunky and formatted differently than the web app. My main complaint is that i get logged out every time I go to a new page."
Solution
A native mobile architecture with biometric login (FaceID) and a UI specifically designed for vertical scrolling and thumb-reachability.
Why it wins: It prioritizes the mobile user experience as a standalone product rather than a secondary companion to a website.
Simplified 'Flow-Only' Minimalist
Target: Beginners or focused traders who find the 'Ocean' too deep
User Frustration
mediumThe 'everything everywhere' approach creates a steep learning curve and visual clutter that makes it hard to focus on the core value: the options flow.
"The software is very glitchy, is missing a lot of information that does show in other subscriptions, it has way too much information, making it so complicated to just focus on option flow."
Solution
A 'Focus Mode' or 'Lite' interface that hides dark pools, news, and sector chains to provide a clean, high-speed ticker of just the options flow.
Why it wins: It removes the 'information overload' barrier for users who only want one specific type of data.