Visual Strategy Modeling & Probability-Centric Analysis
Apps Analyzed
tastytrade: Invest & Trade
Options Trading - Strike Price
OptionStrat: Options Toolkit
Translating complex Greek-based math into intuitive P/L charts and probability scores that help visual learners understand the lifecycle of a trade.
Pro-Level Strategy with 'Robinhood-Simple' Visualization
Target: The 'Robinhood Refugee' who wants professional probability tools but refuses to give up the instant, clear P/L visual charts.
User Frustration
highProfessional platforms (like tastytrade) often prioritize data tables and order entry speed over the simple, 'at-a-glance' P/L graphs that retail traders use to verify their breakeven points.
"This app is purported to be built and optimized for options traders…but doesn’t have a simple P/L chart with breakevens when building an order. Even Robinhood has that (!)."
Solution
Integrate a mandatory 'Visual Confirmation' overlay on the final order ticket that shows the P/L curve and breakeven price before the 'Send' button is active.
Why it wins: It bridges the gap between 'dumbed-down' retail apps and 'data-heavy' professional brokerages by making the visual chart a functional part of the order flow.
Non-Destructive 'Trade Lifecycle' Sandbox
Target: Active traders who need to simulate 'rolling' or 'adjusting' an existing position without overwriting their original entry data.
User Frustration
mediumCurrent apps are great at modeling *new* trades, but they struggle to help users visualize the effect of modifying an *existing* saved trade, often leading to accidental data loss or confusion.
"There should be a way to make sure you don’t inadvertently mess with the saved strikes and their price. I would suggest developing another feature... that can help you visualize the effect of modifying an existing saved trade."
Solution
A 'Snapshot & Branch' feature for saved trades that allows users to create a 'What-If' branch to model a roll or adjustment while keeping the original trade history locked.
Why it wins: It focuses on trade management (the middle of the trade) rather than just trade discovery (the beginning).
Zero-Friction 'Biometric-Only' Strategy Tracker
Target: Mobile-first traders who check their positions dozens of times a day and are frustrated by security friction.
User Frustration
mediumHigh-security requirements lead to frequent logouts and poor integration with password managers, causing users to miss fast-moving market opportunities due to 'login fatigue.'
"I wish it didn’t require so frequent log ins. It also doesn’t draw the username and password from the passwords app, which makes logging in a pain."
Solution
Implement a 'View-Only' mode that uses persistent biometric (FaceID/TouchID) authentication for strategy visualization, only requiring a full password for actual trade execution.
Why it wins: It prioritizes the 'monitoring' and 'simulation' use case of these apps, which happens much more frequently than the 'trading' use case.
Premium-Selling 'Target Mode' Specialist
Target: Conservative income investors (Covered Call/Cash Secured Put sellers) who don't care about complex spreads and just want to hit a specific monthly yield.
User Frustration
lowGeneral options apps are cluttered with 'Long' strategies and complex multi-leg tools that distract users who have a singular goal: maximizing premium while minimizing risk.
"Fantastic app! It completely takes the stress out of options selling, no more random guessing when picking strike prices... I love the target mode for aiming at specific returns."
Solution
A UI that starts with a 'Desired Monthly Income' input and filters all option chains to show only the strikes that meet that yield requirement within a specific probability range.
Why it wins: It flips the workflow from 'Pick a Strike' to 'Pick a Goal,' automating the search process for income-focused sellers.